question 3 - what kind of media instiution might distribute your media product and why?

Distribution

From looking at Film4's previous films which they have distributed, i believe my film (Cold Case) would fit in well with the criteria.

Submarine (film4)

The imposter (film4)

This is England (film4)

Trance (film4)

my film being a psychological thriller, similar to film4's film 'Trance', i think it would be well distributed by film4, as using this companies facilities of loyal audiences and at times niche, i think it would be selling the film to the correct market segment. This film would not be sucesful in larger cinemas sch as Vue or Odeon, it simply does not appeal to that larger audience, films known as 'blockbusters' differ greatly from the opening i have made. This is why they belong in seperate instituions. By screening it at places such as Cinema City (Norwich), i believe it would fufil its potential as a film, as that branch of cinemas is popular amongst the target audience we set before we created the film.

Due to the fact Film4 is a british distributor, i believe this is an advantage, i dont think my film would be sucesful in places other than the uk, due to the nature, and the cold-hearted britishness of the film. Such as the old looking streets of Norwich, and the common english stereotype of boys in hoodies (for further details on hoodies click here to view question 2).

An example i believe would be a good comparison due to the nature of our both the films would be Danny Boyle's 'Trance' . Both 'Trance' and my film 'Cold Case' are psychological thrillers, with british actors. This film did well by being distributed by film4, the cold and unique genre of this film fits the mood of film4's distribution well. Also, the main character, James McCavoy, is british, similar to the characters in my opening. Having the characters british helps the sucess of our film in the british market, audiences will find it easier to relate with accents, lifestyles and current affairs which take place. As well as feeling connected with the film when references are made to livng in the UK.

 

'Trance' trailer 

Cinema most likely to exhibit my film

I believe Cinema City would be more likely to show my film, due to the close reference to 1930's UK lifestyles and unsolved crimes, as well as psychological elements. All of these aspects combined make my thriller opening unique and sophisticated, not necesarily something which would be sucesful in a cinema such as 'Vue' or 'Odeon'. Due to the nature of these mainstream film exhibitors, i dont think my film 'Cold Case' would appeal to the type of audiences which view films at these places. There is a high contrast between the audience which view films at cinema city and those who view films at mainstream cinemas such as 'vue' and 'odeon'.

As well as the tributes to film noir through my opening, i believe my film would fit well into an arthouse cinema, the distinctive use of shadows and mise en scene connote a sense of 1930's noir thriller, which would not be appreciated as well in mainstream cinemas as it would in independant cinemas such as 'Cinema City'.  Cinema City have shown psychological thrillers on their screens before, such as the critically acclaimed 'A Clockwork Orange'. The psychological aspects in this film mirror the ones in my own, as well as the sense of living in a dystopian world.

Cinema City (Norwich) 

 How could digital technologies offer new distribution opportunities? 

The use of certain websites as a distributor would work effectively and to our advantage, due to Youtube's intelligent characteristics is can be moved around, and advertised to audiences who have viewed similar productions. This way, the production is being automatically aimed at our target audience, simply by them watching something which may have a small link to film they wish to advertise. Also, youtube is one of the largest, most popular websites on the internet, with millions of people using it each day. This popularity linked with the intelligence of the site to stream a trailer to the correct audience will create an ultimate sucess plan for a new film.

after discovering the trailer, interview or snippet from the production users of youtube may then go onto sharing it with friends across other social websites such as twitter, and facebook.
As for twitter, and sharing a production, the use of a hashtag can maximise the success of a product. This hashtag is a global trend which anyone can see, if you wanted to trend a film named 'cold case', the hashtag would be #coldcase , this would soon become popular, eventually leading to large amounts of popularity. The wonders of social network sites can help new films out incredible amounts by finding the right audience and feeding them videos they will be interested in. This works as advertisement for your film, making it popular across the internet.